Unfortunately, marketers seeking to understand engagement are currently in exactly the same state of confusion. In this issueUnfortunately,
When Apple launched its Newton, one of the first intelligent handheld devices and precursor to the app-based smartphone, no one knew what it was or what it did. Was it a calendar?
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Read as a whole, this issue presents new knowledge in a new way. It advances our understanding of engagement and its new extension, social brand engagement.